Business & Business History Books

Future of Success
Robert Reich
A thoughtful and well written book about the economic and human ramifications the new world wrought by the information revolution by Clinton's former Secretary of Labor. Get more information from Amazon.com.

The Art of Innovation
Tom Kelly
An intimate look into Indeo, the premiere industrial design company by it's president. An inspiring and instructive book on how this very creative company works. Get more information from Amazon.com.

Sqandering Aimlessly
David Brancaccio
Written by the host of NPR's MarketPlace show, a road trip into the economics of America. Get more information from Amazon.com.

The Art of Possibility
Ben and Rosamund Zander
An inspiring book that helps you think differently about what can achieved.. Get more information from Amazon.com.

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The Future Just Happened
Michael Lewis
I had bought the book, and then watched the BBC special he hosted on it, but was glad to read the book, which covered different material. All about how the web changes everything (duh..), but enlightening and very well written, as usual. Get more information from Amazon.com.

The New New Thing
A Silicon Valley Story
Michael Lewis
This is a fascinating account of the life and times of Jim Clark, founder of SGI, NetScape, Healtheon and myCFO.com. A great read from the author of "Liar's Poker.".Get more information from Amazon.com.

Architects of the Information Society
Thirty-Five Years of the Laboratory for Computer Science at Mit
Simson L. Garfinkel
A history of MIT's influential LCS by a Wired Magazine writer. Get more information from Amazon.com.

Faster
The Accceleration of Just About Everything
James Gleick
Master technology writer James Gleick's rant on how everything in the world is being run at doubletime. Long on observations, but short on analysis. A good read though. Get more information from Amazon.com.

Nudist on the Late Shift :
And Other True Tales of Silicon Valley
Po Bronson
This is probably one of the best written accounts of the Silicon Valley lifestyle and a truly enjoyable read. Bronson tracks people in a variety of archetypical technology company roles. Get more information from Amazon.com.

Data Smog
Surviving The Information Glut
David Shenk
A look at the information overload that is currently swamping up. A well written and insightful book by someone in love with computers, and yet sees how much they are beginning to overload us with wothless information. Get more information from Amazon.com.

The Mythical Man-Month
Essays on Software Engineering
Frederick Brooks
This is a classic book on the organization of software projects. It was written during the mainframe era, but the principles are just as relevant today. Get more information from Amazon.com.

The Entrepreneur's Guide to Business Law
Constance Bagley & Craig Dauchy
This is a pragmatic guide to business law in the high-tech world, as told by a lawyer from the venerable Silicon Valley law firm Cooley Godward LLP. Get more information from Amazon.com.

Start Up
A Silicon Valley Adventure
Jerry Kaplan

A nice read about the trials and tribulations of the failed startup pen computing company, Go Corporation. Get more information from Amazon.com.

Prosperity
Bob David and David Wessel
Written by WSJ reporters about the premise that the economy will be more productive in the next 20 years 'cause of computer technology. Get more information from Amazon.com.

Crossing the Chasm :
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore
A great book that explores the difficulty in getting innovative products into the mainstream. Get more information from Amazon.com.

Soul Of A New Machine
Tracey Kidder
The classic chronicle of the creation of a new computer at Data General. A must read, even if you hate computers, just for the drama. Get more information from Amazon.com.

Guy Kawasaki
The Macintosh Way
An interesting guerilla marketing manual from a former Apple evangelist dipicting the Apple product marketing strategies in the 80’s. Get more information from Amazon.com.

Accidental Empires
How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can't Get a Date
Robert X. Cringeley
Subsequently made into a PBS series, this equally great account of the emergence of the PC industry is a must read. Get more information from Amazon.com.

Selling the Dream
Guy Kawasaki
Not as good as his first book, but a good read about product evangelism. Get more information from Amazon.com.

Release 2.0:
A Design for Living in the Digital Age
Esther Dyson
An overview of the wired world through the unique perspective of a connected and articulate computer industry gadfly. Get more information from Amazon.com.

Road Warriors
Dreams and Nightmares Along the Information Highway
Daniel Bursein & David Kline
An interesting slice in time of the world of digital convergence of TV, computers, and Telcoms. Get more information from Amazon.com.

Darwin Among the Machines
George Dyson
Chronicle of the emergence of computer technology into networks and parallels it with Darwinian theory. Get more information from Amazon.com.

Hit and Run
Nancy Griffin & Kim Masters
A fascinating look at how John Peters and Peter Gruber took Sony Pictures for a ride during their tenure there. Get more information from Amazon.com.

I Sing the Body Electric
A Year With Microsoft on the Multimedia Frontier
Fred Moody
Depicts the life of people in Microsoft's Mulitimedia division in a similar manner as "Soul of a New Machine." Get more information from Amazon.com.

Relationship Marketing
Regis mcKenna
Not as good as his first book, but offers some insight from the master of product marketing.Get more information from Amazon.com.

The Media Lab
Stewart Brand
An extremely interesting backstage view of going on at MIT's Media Lab in the late 80's by the founder of the Whole Earth Catalog. Get more information from Amazon.com.

What Will Be
Michael Dertouzos
Technological history and speculation from the head of MIT's Computer Sciencedepartment. Get more information from Amazon.com.

Digerati
John Brockman
A series of interesting vignettes on people that literary agent to the smartest JohnBrockman finds most fascinating (i.e. his clients). Get more information from Amazon.com.

Only The Paranoid Survive
Andy Grove
Intel's chairman offers his business strategies for sucess. Interesting and easy to read. Get more information from Amazon.com.

Real Time
Preparing for the Age of the Never Satisfied Customer
Regis mcKenna
An insightful look at how a web-connected world will change the dynamics of business, by a master of marketing (Apple, HP, Intel) Get more information from Amazon.com.

 

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